The reading experience was similar to ones users had become used to with the early Sony and Kindle line of devices. It was a very unique reader when it first launched and marked the first time ever an e-ink display was coupled with a small color LCD screen. How did the company start its digital strategy and where might it go in the future?īarnes and Noble released the first Nook e-reader in November 2009 for $259. It started with ebooks and e-readers and has reached a new zenith with the new video streaming service. In the last four years, B&N has started to gravitate towards a digital ecosystem. The company has grown to be the largest chain of stores that still sells books and much of its competition is on the ropes. The new 7-inch Nook tablet is available today at Barnes and Noble stores and online.In the United States, no bookseller quite reaches an all encompassing magnitude like Barnes and Noble. While Kindles can hit $49 at certain points throughout the year, Barnes and Noble may be able to attract users who want a low-cost Android tablet that can serve as both an e-reader and a portal to the Google Play Store.
The company may be hoping to undercut Amazon and Kobo on price: Kindles start at $79, while Kobo e-readers start at $119. Today, the company faces even more competition with Kobo coming back to the US with help from Walmart.īarnes and Noble has a wider variety of Nook Android tablets now that give users access to its e-bookstore and its Goodreads-like community app called the Browsery. The bookseller has faced stiff competition over the years from Amazon in the e-reader space, so much so that it only has one Kindle Paperwhite-esque device still available: the Nook GlowLight 3. Nooks primarily serve as Barnes and Noble's e-readers even if the availability of Android and Google Play expands their capabilities. Those devices can only download apps from Amazon's own app store natively, though users have found work-arounds to get Google Play onto Fire tablets as well.
This makes the device more versatile than Amazon's Fire tablets. The Nook comes with connection to the Google Play Store, allowing users to install Android apps.
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